Category: Graphical Design

Steve Jobs Mozac

Google announces the death of JPG

Today google announced a new improved image format for use on the web. They hope that the new webP format will replace the old JPG format that is in common use today.

According to google, 65% of web traffic is images. Anything that can reduce the size of those images will help to speed up the web generally.

That is the aim of the new format. It’s creators claim that on average, webP will reduce image file sizes by 39% compared to JPG. Like the old JPG format, the webP format is lossy – that is, you can trade quality for size to compress files as much as you are comfortable with. DNS Elite does see some problems with this new format.

The first and probably most important is support for the format in web browsers. Without decent cross-browser support, the new format will fail to take off.

Just look at other new image formats such as PNG and SVG. Even years and years after their creation, and even though everyone agrees they are better than their alternatives, they still lack full cross browser support. Without this, designers are reluctant to use these formats.

The new webP format may suffer the same fate. There is a catch 22 involved of course. Most browser creators won’t introduce a new feature unless there is demand and designers won’t use a feature that is not fully supported across the range, including old legacy browsers.

So webP has its work cut out as a new image file format. It could be 10 years or more before we see it take significant market share, if ever.

Image by Tsevis under Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic Licence.

Social Media

Just what is the web stuff all about anyway?

The internet and more so the web has changed our lives forever. Nobody could have, 10 years ago, predicted the highly interconnected social web that has been created today. The web of 10 years ago was for the geek. Their vision for the future was an Internet Refrigerator that was aware of your shopping requirements and would order you groceries automatically. Such autonomous, non-personal, applications have failed to happen. Instead, the web has connected and socialised, the reverse of geekiness. Now the web is social life. It is how we arrange to meet friends rather than an excuse for not having any.

I recently came across a youtube video that neatly explains just what the web is and how it has been evolving. Hope you enjoy.

Social media tag cloud. Image by DavidErickson under Creative Commons Attribution-NonCommercial 2.0 Generic

A green origami frog

Webdesign: Above the fold

Just been reading an interesting article on Expartners site about the importance or unimportance of the fold. Traditional web design stressed the importance of putting information above the fold. For those who don’t know, the fold refers to the part of your website that is below the bottom of the computer screen when the page loads. That means that people have to scroll to see that part of your page. Some sites are successful in getting people to scroll down. Other sites seem to put people off scrolling. The reasons why the fold is important or not important to your site design are gone into in more depth in the full article.