Just been reading an interesting article on Expartners site about the importance or unimportance of the fold. Traditional web design stressed the importance of putting information above the fold. For those who don’t know, the fold refers to the part of your website that is below the bottom of the computer screen when the page loads. That means that people have to scroll to see that part of your page. Some sites are successful in getting people to scroll down. Other sites seem to put people off scrolling. The reasons why the fold is important or not important to your site design are gone into in more depth in the full article.