Webdesign: Above the fold

Just been reading an interesting article on Expartners site about the importance or unimportance of the fold. Traditional web design stressed the importance of putting information above the fold. For those who don’t know, the fold refers to the part of your website that is below the bottom of the computer screen when the page loads. That means that people have to scroll to see that part of your page. Some sites are successful in getting people to scroll down. Other sites seem to put people off scrolling. The reasons why the fold is important or not important to your site design are gone into in more depth in the full article.

3 thoughts on “Webdesign: Above the fold

  1. The term can be used more generally to refer to anything that is prominently displayed or of highest priority. Above the fold is sometimes used in web development to refer the portions of a webpage that are visible without scrolling.

  2. “Whilst it’s important to make sure your campaigns are engaging, I think we worry too much about getting all of our content in the preview pane area.” However, this is countered by Email Design Review, whose post, ‘ The Fold and Email ‘, states that the digital fold is unimportant – scrolling is easy, so we shouldn’t be applying antiquated print concepts to the web or email. Secondly, the ‘put everything above the fold’ mentality only encourages designers to cram content into a space that’s undefinably dimensioned – while the fold could be the first 600px of a design in a desktop email client, it’s usually much less than that in webmail and mobile clients.